Sasha L. Beling

Shareholder, Industry Group Leader

Paralegal: Allyson J. Crow
Bio Menu
  • Overview
  • Experience
  • Honors & Involvement
Bio overview

Sasha Beling is a registered patent attorney who practices intellectual property and cybersecurity and data privacy law.

Sasha’s intellectual property practice encompasses all aspects of intellectual property law, including patents, trademarks, copyrights, licensing, unfair competition, and trade secrets.

Sasha routinely assists clients in all stages of the trademark and patent application process and enforcement of existing patents and trademarks. She also executes clearance studies, prosecution, and maintenance for trademarks and patents. Her comprehensive IP practice includes portfolio management, obtaining good, valid title to IP assets around the world, due diligence and negotiations in corporate transactions involving IP, infringement analysis, validity studies, preparation of legal opinions, drafting and negotiating contracts relating to intellectual property, and counseling clients on various IP matters.

Sasha’s intellectual property litigation experience includes the representation of clients in federal courts and before the Patent Trial and Appeal Board (PTAB) and the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office.

She has helped individuals and companies of all sizes create and implement programs to promote and foster development of new intellectual property, protect and maintain existing intellectual property, and avoid intellectual property infringement litigation.

Sasha’s cybersecurity and data privacy practice includes identifying, evaluating, and managing risks associated with clients’ privacy and cybersecurity issues and advising clients on implementing privacy policy frameworks, data breach notification procedures, and compliance with state, federal and foreign privacy laws. She also reviews and prepares internal and consumer-facing privacy and information security policies and procedures.

Sasha has earned certification as a Certified Information Privacy Manager (CIPM) and a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals.

Sasha is a contributing author and editor of the Oklahoma and Arkansas chapters of U.S. State Trademark and Unfair Competition Law, a comprehensive reference guide published annually by the International Trademark Association.

Sasha’s achievements have earned her inclusion in The Best Lawyers in America (trade secrets law; trademark law) and Oklahoma Super Lawyers’ list of “Oklahoma Rising Stars,” which recognizes the state’s top up-and-coming attorneys.

Sasha holds a bachelor’s degree in electrical engineering from Oklahoma State University. While attending law school at the University of Oklahoma, Sasha interned with the Office of General Counsel, where she worked on numerous litigation matters concerning the university, and the Office of Technology Development, where she assisted external patent counsel and researched various intellectual property issues affecting the university and the Office of Technology Development.

In her free time, Sasha can be found attempting to learn to play the piano and chasing after her children with her husband.

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Experience, Honors, & Awards
  • Prepared and prosecuted numerous patent applications around the world in a broad diverse range of technology areas (including mechanical, electrical, electrical-mechanical, chemical processes, software and medical device technologies) and industries (including automotive, oil and gas, retail, consumer toys, medical, and food).
  • Represented clients in intellectual property disputes before federal courts and administrative bodies, including the Trademark Trial and Appeal Board and the Patent Trial and Appeal Board, including post-grant review proceedings.
  • Performed patent infringement and validity studies.
  • Counseled clients in the software, investment, automotive, oil and gas, retail, consumer toys, medical, and food industries.
  • Represented numerous individuals and entities, including alcoholic beverage manufacturers, medical device manufacturers and medical providers, national food chains and manufacturers, and national retail chains, with respect to trademark clearance and prosecution (e.g., searches, opinion letters, filing, appeals and maintenance of applications and registrations), opposition and cancellation proceedings, and licensing, protection, and defense of trademarks in the United States and abroad.
  • Advised national corporations on compliance with federal food labeling requirements.
  • Advised numerous entities on advertising content for print, radio, and social media.
  • Represented many companies in the compilation, documentation and transfer of intellectual property portfolios as part of various business transactions, such as mergers and acquisitions.
  • Obtained favorable settlement for multi-state sporting goods retailer in trademark infringement suit in the Southern District of Florida.
  • Obtained favorable settlement in favor of oil and gas component manufacturer in a suit alleging patent and trademark infringement and unfair competition claims in the Northern District of Oklahoma.
  • Represented numerous entities with respect to enforcement of intellectual property rights involving print and online media, including a wide array of social media
  • Counseled, negotiated, and drafted a wide range of agreements, notices, policies, and other documents, including:
    • Technology agreements, such as research, joint development, nondisclosure, and consulting agreements
    • Agreements related to the licensing or sale of technology, patents, trademarks, software, copyrights and data
    • Agreements related to information technology (IT), open source issues, complex software development, licensing, and acquisition
    • Service, purchase, ownership, and other intellectual property agreements
    • Internal and consumer-facing privacy and information security notices, policies, and procedures, including terms and privacy notices governing websites and mobile apps
    • Data breach and cybersecurity incident response, including preparation of notifications to individuals and regulatory authorities

Honors and Awards

  • Selected by peers for inclusion in The Best Lawyers in America (trade secrets law; trademark law)
  • Named to Oklahoma Super Lawyers’ list of “Oklahoma Rising Stars,” which recognizes the state’s up-and-coming attorneys

Professional Organizations and Memberships

  • Oklahoma Bar Association (Intellectual Property Section)
  • Institute of Electrical and Electronic Engineers
  • International Association of Privacy Professionals

Civic Involvement and Leadership

  • Redbud Classic (Board of Directors, 2012-2014)

ATPs display in this column

At The Podium

2022 Privacy Round-Up

2022 Corporate Counsel Seminar
Oklahoma City, OK | December 8, 2022

2022 Privacy Round-Up

2022 Corporate Counsel Seminar
Tulsa, OK | December 7, 2022

Phight the Phish: A Program to Build Cyber Hygiene and Security Awareness

OMAG Informational Technology Expo
Oklahoma City, OK | July 28, 2022

The Cybersecurity and Privacy Playbook: A strategic guide for business

2021 Corporate Counsel Seminar
Oklahoma City, OK | December 2, 2021

The Cybersecurity and Privacy Playbook: A strategic guide for business

2021 Corporate Counsel Seminar
Tulsa, OK | December 1, 2021

Data Insecurity

2019 Corporate Counsel Seminar
Oklahoma City, OK | December 5, 2019

Data Insecurity

2019 Corporate Counsel Seminar
Tulsa, OK | December 4, 2019

A Practical Overview of Privacy and Security for In-House Counsel

Oklahoma County Bar Association CLE Seminar
Oklahoma City, OK | November 15, 2019

Online Privacy

IABC of Central Oklahoma
Oklahoma City, OK | November 7, 2019


OU IP Law Society
Norman, OK | September 19, 2019

Data Privacy and IT in this Technological World: A guide to ensuring compliance

2019 Regional Corporate Counsel Seminar
Springdale, AR | July 25, 2019

Intellectual Property in Communications

IABC of Central Oklahoma
Oklahoma City, OK | August 2, 2018

Intellectual Property Overview

OSU-IEEE Student Branch
Stillwater, Oklahoma | September 5, 2012
Attorney Articles


Photo of applicant completing an online job application on his laptop
Lock sitting on a laptop keyboard
Data privacy and security concept art
Padlock sitting on a laptop keyboard

Oklahoma Legislature looks to pass numerous new consumer privacy laws

McAfee & Taft Data Privacy and Cybersecurity Alert |
Digital fingerprint on a circuit board

Oklahoma the latest state to consider consumer data privacy legislation

McAfee & Taft Data Privacy and Cybersecurity Alert |

Will even stricter California privacy law spark push for national consumer privacy reform?

McAfee & Taft tIPsheet Alert |

Tips to jump-start cybersecurity preparedness

The Journal Record |

National Cybersecurity Awareness Month: 3 tips to jump-start your cybersecurity preparedness

McAfee & Taft tIPsheet |

New year to ring in nation’s most comprehensive privacy law

McAfee & Taft tIPsheet |

Would you like some milk with your cookies? 5 months post-GDPR

McAfee & Taft tIPsheet |

Brunetti decision paves way for offensive (even obscene) trademarks

McAfee & Taft tIPsheet |

Scandalous and immoral (trademarks)

The Journal Record |

Free speech legal battle changes law on disparaging trademarks

McAfee & Taft tIPsheet |

Craft brewery startups: Early stage IP considerations

McAfee & Taft tIPsheet |

Comment period for FDA’s draft nutrition, menu labeling guidance ends Nov. 2

McAfee & Taft Food Industry Alert |

FTC amends Children’s Online Privacy Protection Rule

McAfee & Taft tIPsheet |

Canada’s Anti-Spam Legislation to impact electronic marketing and communications

McAfee & Taft tIPsheet |


  • Oklahoma, 2010
  • U.S. Patent and Trademark Office, 2009
  • U.S. Court of Appeals for the Federal Circuit
  • U.S. District Court for the Western and Northern Districts of Oklahoma


  • J.D., University of Oklahoma, 2010
    • Oklahoma Journal of Law and Technology; American Jurisprudence Award in Patents
  • B.S. (Electrical Engineering), cum laude, Oklahoma State University, 2006
    • Eta Kappa Nu (Electrical Engineering honor society)

Professional Certification

  • Certified Information Privacy Manager (CIPM)
  • Certified Information Privacy Professional/United States (CIPP/US)