At The Podium

IP Update: Trademark Registration Benefits

The Knowledge Group

Un-registered trademarks receive some protection under the common law and under the Lanham Act. However, registration of trademarks provides additional benefits and, substantive and procedural rights. Registration grants the right to use the registered trademark symbol, to file trademark infringement lawsuits, and restricts registration of similar trademarks.

McAfee & Taft intellectual property attorney Rachel Blue is a presenter during the IP Update: Trademark Registration Benefits CLE webcast. She discusses benefits to registering trademarks with the United States Patent and Trademark Office rather than relying on common law use. Covered topics include:

  • Trademark ownership
  • State vs. Federal registration
  • Distinguishing principal and supplemental register
  • Issuance of registration
  • Registration benefits in social media
October 31, 2014