At The Podium

‘Social’ Security — Protecting your company from the hidden pitfalls of social media

EmployerLINC Webinar
Charlie Plumb
Josh Cline
Zach Oubre

Social media, by its very nature, is everywhere. Not only are employees using it to connect with others, but so are businesses. Managed carefully and used skillfully, social media can be a powerful tool used to attract job applicants, sell products and services, and build brands. Without the proper controls and policies in place, though, social media can wreak havoc on businesses, reputations, and the workplace.

During this one-hour complimentary webinar, McAfee & Taft employment attorneys Josh Cline and Charlie Plumb and intellectual property attorney Zach Oubre discuss the hidden dangers associated with social media and provide practical advice for mitigating risk, staying out of court, and protecting your company’s business and reputation.

Topics include:

  • Creating, managing and documenting company-owned accounts on Facebook, LinkedIn, Twitter and other social media
  • What’s fair game when promoting your own company’s products and services … and what’s a violation of federal law
  • What to do when someone infringes on your company copyrights and trademarks using social media
  • HR do’s and don’ts for using social media to conduct background checks on job applicants and employees
  • What a new Oklahoma law has to say about accessing employee accounts
  • Your rights and responsibilities as an employer in policing virtual harassment and other offensive conduct
  • Crafting social media policies to protect both your workforce and your business interests
  • Your response when an employee says, “But I used my own device – on my own time – to post on social media”
  • Think before you post: Why the posting of certain photos and messages could create unintended problems for your company.
  • What federal law has to say about restricting employee activity on social media
  • Best practices for staying out of trouble even when the law hasn’t kept pace with changing technology