Webinars & Seminars

Twitter. Facebook. YouTube.
Your employees are using social media – how does it help or hurt your business?
Learn to engage, monitor and protect your company with tools for a clear-cut social media policy.

You’re invited to join us for this informative half-day seminar.

Doors open for check-in at 7:45am.
Seminar starts at 8:30am and wraps up around 11:30am.
Tuition is $199. Seating is limited.

WHO SHOULD ATTEND?

• Human Resources Professionals
• CEOs and Business Owners
• Public Relations and Marketing Executives
• Anyone interested in learning how to manage their internal and external communications through social media and craft a policy that best serves the company, their employees and customers.

WHAT’S ON THE AGENDA?

• Overview of the Social Media Landscape: What social media platforms are best for corporate communications? What platforms are employees using? Where are the trends leading and what does it mean for your organization?
• Overview of Social Media Case Law: What has been decided legally when it comes to employee versus employer rights, privacy and liability when social media is used in the workplace?
• The Productivity Issue: Surveys point to lost employee time when social media is available in the workplace. What are the pros and cons of allowing access? What are the best practices?
• Social Media and Public Companies: What does the U.S. Securities and Exchange Commission and the Federal Trade Commission say about social media use by publicly traded companies?
• Writing a Social Media Policy: Where do you begin? What are the big issues that need to be discussed and tackled first?
• Social Media Monitoring: How do you best use social media to monitor pre-employment and employment? How do you use social media for brand awareness and customer service?

WHO WILL BE INVOLVED?

• Mike Koehler, New Media Director, Schnake Turnbo Frank|PR » bio
• Dara Wanzer, Attorney, McAfee & Taft Attorneys & Counselors » bio
• Karen Wicker, Senior Vice President, Schnake Turnbo Frank|PR » bio
• Social Media Roundtable: A broad-based group of business and industry professionals discuss their companies’ experience with social media in the workplace.